charlie waterfall

Innovative, creative, and organized marketing leader who drives brand growth.

Marketing
Communications

I help organizations tell stories with heart and clarity through a consistent brand voice. My messaging aligns teams, connects with the right audiences, and drives engagement that elevates brand awareness and generates leads.

Digital Marketing
Strategy

I ensure brands show up and get seen in a crowded digisphere, being available to customers wherever they are in their journeys. My approach blends creativity with analytics, delivering results that support the growth of organizations.

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Creative Direction
and Design

I turn visions into cohesive, on-brand visuals that resonate with audiences. My work shapes, creates, and evolves brand identities through compelling and impactful design, differentiating organizations from their competition.

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Concepts, Campaigns, Captions, and More

My work spans a wide range of projects, from brand development and campaign strategy to digital content, collateral, and copywriting. Each piece is crafted with intention, aligned with audience needs, and built to deliver results. Take a look at a selection of my projects that showcase both creative range and strategic thinking.

Brand
Print
Digital
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Events

T2 User Conference Experience

T2 Systems hosts its annual T2 Connect user conference at a different location each year, bringing customers together to learn, network, and enjoy a dynamic experience. My mission is to craft a fresh, engaging, and unforgettable event each time, continually raising the bar. 

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adventure awaits identity

Events

Industry Trade Show Experience

The International Parking and Mobility Institute (IPMI) Conference and Trade Show is the largest, most popular event of the parking industry, drawing professionals from around the globe. The company’s objective for the 2024 show was to present a memorable experience for attendees, allowing them to explore the company’s latest products and innovations. I also aimed to continue our streak of Best in Show at the event.

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ipmi booth

Branding

Brand Integration Strategy & Implementation

After T2 Systems acquired United Public Safety (UPsafety), the companies required a strategic plan for integrating the brands and rolling out a new identity to represent a shared mission, vision, and values. I owned a majority of the work necessary to implement and execute successful strategy.

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Animated UPsafety Logo

Testimonials

"Charlie comes with a wealth of experience and knowledge in what it takes to get new and existing customers excited about products and services. Heʼs a visionary when it comes to brand identity and improvement [and] leads with accountability up through himself."
Maggie Vercoe
Maggie VercoeEVP, Customer Engagement | TEZ Technology
"Charlieʼs work has literally transformed the image of our company, helping our small business gain the same level of recognition as competitors 10 times our size."
Drew Hoffmann
Drew HoffmannProduct Owner | T2 Systems
"Charlie consistently delivers high quality, innovative work thatʼs attributed to a deep understanding of his clientʼs needs — and what customers should think, feel, and do."
Lori Neuman
Lori NeumanSr. Director, Communications | NRG
"Charlie is a great talent who gave us a market-facing brand that our competitors could not replicate. He made a scrappy startup look like a hundred-pound gorilla while giving us perspective on what it takes to do it, and maintain it. Versus a team of ten and hundreds of thousands in budget, the value Charlie brings is phenomenal."
Joan Young
Joan Young Former President | United Public Safety
"Charlie was the NRG Creative Department, deftly defining the role of creative director, brand strategist, and web designer. He helped grow the department by mentoring and growing all — including myself — for which I'll always be grateful."
Warren Ellis
Warren EllisVP, Marketing | MCEDC

Let's Connect

I’d love to hear how I can bring creative energy, strategy, and results to your team.

© 2025. Charlie Waterfall. All Rights Reserved.

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