
About
Hi, I’m Charlie Waterfall, a marketing communications leader who blends strategy, creativity, and a customer-first mindset to build meaningful connections. I specialize in developing and executing marketing strategies that drive engagement, fuel business growth, and elevate brand presence.
From content planning and SEO strategy to branding, digital marketing, and event experiences, I enjoy balancing big-picture thinking with hands-on execution. Whether it’s optimizing a website, crafting compelling campaigns, or designing eye-catching visuals, I focus on creating impact—making marketing less about noise and more about real connections.
Skills
- Digital Marketing
- Social Media Growth
- SEO/SEM
- Product Marketing
- Brand Management
- Paid Media
- Creative Strategy
- Copywriting
- Graphic & Motion Design
- Video Production & Editing
- Web Strategy & Development
- Customer Experience
- Internal Communications
- Project Management
Tools
- Adobe Creative Cloud
- Canva
- WordPress
- Pardot
- Salesforce
- MailChimp
- Wistia
- GA4
- Google Ads
- Cvent
- Monday
- Trello
Experience
Senior Manager, Marketing Communications
T2 Systems
June 2023 – Present
Director, Brand Marketing & Creative Development
T2 Systems
February 2017 – June 2023
Creative Lead
NRG
January 2005 – January 2016
Industries
- Software Technology
SaaS Solutions
Governments & Educational Institutions - Energy
Renewables, Retail & Wholesale - Insurance
Professional Liability
Workers’ Compensation - Publishing
Law & Human Resources Trades