2025 Portrait - Waterfall

About

Hi, I’m Charlie Waterfall, a marketing communications leader who blends strategy, creativity, and a customer-first mindset to build meaningful connections. I specialize in developing and executing marketing strategies that drive engagement, fuel business growth, and elevate brand presence.

From content planning and SEO strategy to branding, digital marketing, and event experiences, I enjoy balancing big-picture thinking with hands-on execution. Whether it’s optimizing a website, crafting compelling campaigns, or designing eye-catching visuals, I focus on creating impact—making marketing less about noise and more about real connections.

Skills

  • Digital Marketing
  • Social Media Growth
  • SEO/SEM
  • Product Marketing
  • Brand Management
  • Paid Media
  • Creative Strategy
  • Copywriting
  • Graphic & Motion Design
  • Video Production & Editing
  • Web Strategy & Development
  • Customer Experience
  • Internal Communications
  • Project Management

Tools

  • Adobe Creative Cloud
  • Canva
  • WordPress
  • Pardot
  • Salesforce
  • MailChimp
  • Wistia
  • GA4
  • Google Ads
  • Cvent
  • Monday
  • Trello

Experience

Senior Manager, Marketing Communications
T2 Systems
June 2023 – Present

Director, Brand Marketing & Creative Development
T2 Systems
February 2017 – June 2023

Creative Lead
NRG
January 2005 – January 2016

Industries

  • Software Technology
    SaaS Solutions
    Governments & Educational Institutions
  • Energy
    Renewables, Retail & Wholesale
  • Insurance
    Professional Liability
    Workers’ Compensation
  • Publishing
    Law & Human Resources Trades
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