Connect 2024 Event Design - Charlie Waterfall

2024 Connect Conference

T2 Systems hosts its annual T2 Connect user conference at a different location each year, bringing customers together to learn, network, and enjoy a dynamic experience. My mission is to craft a fresh, engaging, and unforgettable event each time, continually raising the bar.

Roles & Responsibilities

The Identity

The identity design for this year’s conference draws inspiration from the breathtaking landscapes of Denver, Colorado, nestled in the heart of the Rocky Mountains. A place where adventure thrives, the Rockies symbolize exploration, resilience, and discovery—qualities that align perfectly with the journey ahead for our attendees. Just as the mountains invite outdoor enthusiasts to embark on new challenges, our company’s products are designed to lead parking operations into exciting, uncharted territory. The imagery of hot air ballooning in the Rockies, a symbol of elevation and limitless potential, naturally complements our tagline, “Take Your Parking to New Heights,” reinforcing the excitement and innovation that await. The “Adventure Awaits” theme isn’t just about the destination—it’s about the innovation, opportunities, and transformative experiences that lie ahead for our customers.

Email Signature

Blog

Social campaign

The Communications

To maximize engagement and drive attendance, I implemented a multi-channel promotional strategy for the event. In addition to direct customer communication through emails and calls from our account management team, I leveraged our registration site, social media channels, and targeted blog content to generate excitement and connect with our audience. To ensure consistent visibility, I also designed an event-specific email signature for our teams, serving as a subtle yet effective reminder for customers to register. This signature included a direct link to our website, providing easy access to event details and reinforcing our message across all touchpoints.

The Experience

For this year’s event, I developed a comprehensive suite of design projects that brought the ‘Adventure Awaits’ theme to life across every touchpoint. From invitations and signage to presentations and digital assets, each piece was carefully crafted to reinforce the event’s messaging and immerse attendees in the experience. The cohesive visual identity not only captured the spirit of exploration but also enhanced engagement and excitement leading up to and throughout the event. Attendees widely praised the designs for their creativity, consistency, and ability to make the event feel both professional and inspiring.