2024 IPMI Booth Experience
Roles & Responsibilities
The International Parking and Mobility Institute (IPMI) Conference and Trade Show is the largest, most popular event of the parking industry, drawing professionals from around the globe. The company’s objective for the 2024 show was to present a holistic and memorable experience for attendees, allowing them to explore the company’s latest products and innovations. I also aimed to outdo our previous years’ experiences and continue our streak of Best in Show at the event.
- Theme & Identity Creation
- Communications
- Graphic Design
- Photography
The concept
The event was held in Columbus, Ohio—a city known for its robust sports culture and college town vibe. I chose to create a tailgating experience that embraced the local spirit while strategically aligning with the company’s objective of cultivating “raving fans” through our products and services. By blending the excitement of a sports-themed/stadium environment with the introduction of our cutting-edge offerings, I ensured that attendees were both informed and entertained. This approach left a lasting positive impression, solidifying the connection between our brand and audience.
The Communications
In addition to designing the booth from start to finish, I took charge of promoting our attendance and teasing our booth experience. This involved creating engaging blog posts, eye-catching social media captions and images, compelling emails, and strategic advertising. I ensured our presence was felt leading up to the event, during the event, and after it concluded.
With these efforts, we experienced a 33% increase in LinkedIn followers following the event and more than 80 sales leads.
Social Media
Social Media
The Experience
I seamlessly carried out the booth’s theme across various materials to create a cohesive and immersive experience.
I designed slideshows and presentation templates that ran on monitors built into the booth, ensuring that the visual appeal and messaging were consistent. Additionally, I created eye-catching inserts and flyers that effectively drove traffic to our booth, enticing attendees to engage with us. To enhance the flow and accessibility, I also developed directional graphics that guided visitors straight to our location. These projects worked together to reinforce our theme and enhance the overall impact of our booth.
Program Flyer
Customer Party Decor
Floor & Tabletop Graphic
